From Scattered Presence to Living Identity

🎯 Primary User
Professional Designer / Creative Professional / Student
3–10 years experience
Actively growing career
Wants visibility, credibility, and ownership
Feels portfolio anxiety but values craft

🧭 End-to-End User Journey

1. Awareness “I need a better portfolio”

User Mindset
“My portfolio is outdated”
“Everything is scattered across tools”
“I don’t have time to redesign a website again”
Pain
High effort, low motivation
Fear of starting from scratch
Too many tools, no clear system
Notes By Opportunity
Position as portfolio without friction
Emphasize speed + ownership + evolution

2. Entry: First Interaction

User Action
Visits Notes By
Sees real creator portfolios
Understands the promise: Thought → Presence
Emotional Shift
Curiosity replaces resistance
This feels calm and doable
Design Choice
Minimal landing page
Clear value, no feature overload

3. Onboarding: Zero Blank Page
User Action
Signs up
Uploads CV (PDF)
Pain Solved
No empty canvas
No manual setup
No “what should I write?”
System Response
AI parses resume
Auto-creates:
Bio
Skills
Experience
Initial portfolio layout
Outcome
User goes from sign-up → published presence in minutes.

4. Creation: Thinking Becomes Visible

User Behavior

Starts writing notes
Refines stories
Adds work organically

Key Shift

Writing feels private first
Publishing becomes optional, not forced

Product Role

Notes, drafts, and blogs live together
Auto-save cache + offline-first = psychological safety

5. Expression: Portfolio Evolves Naturally

User Action

Notes turn into blogs
Work sections update over time
Portfolio reflects current thinking

Pain Removed

No “portfolio refresh anxiety”
No redesign cycles

Value

The portfolio evolves as a byproduct of thinking.

6. Identity: Ownership & Professionalism

User Action

Connects custom domain
Shares profile confidently

Emotional Shift From “platform user” → “owner”

Business Value

Strong personal brand
Higher trust with recruiters & clients
Long-term presence

Ongoing Loop (Retention Engine)

It becomes part of the user’s professional routine.

📊 Business Impact of the Journey

High activation (fast publish)
Strong retention (daily notes)
Natural upsell (domains, AI, visibility)
Identity-based lock-in (hard to replace)

When you remove the pressure to “perform”,
people finally show their best work.
Notes By doesn’t push users to build a portfolio.
It lets a portfolio emerge naturally.

Notesby User flow

Pet Play.